Lenovo and the world's most important rival Acer sang a rival show, hp Compaq 6510b battery, hp Compaq 6910p Battery Acer is the protagonist, the biggest local rival Lenovo Founder is the play's best supporting actor. The same morning, about 100 meters away from the nest west of the building heard an argument Pangu: afternoon, just promoted to the world's second-largest PC maker Acer announced the acquisition will be here in China's second largest domestic PC maker Founder to change in China the decline, with the largest PC maker Lenovo for local peak duel. In 2008, Pan Gu had a well-known buildings have spread the rumor: Bill Gates the world's richest man, throwing high several hundred million dollars to buy a roof air courtyard to watch the Beijing Olympics.
Results and talk a little distance: Founder Group and Acer sign strategic cooperation is the intention, rather than the acquisition agreement. This agreement allows the presence of reporters waiting disappointed, but also very imagination. Acer CEO Lanci said: cooperation is just beginning, the future does not exclude all possible, then, Founder and Acer to build a team, to discuss cooperation details.
An analysis of participants who said: according to the two sides announced a strategic cooperation intent, Founder PC business in the future operations will be outsourced to Acer, Founder use local advantages to provide some policy support. Is the difference between outsourcing and acquisitions, outsourcing the two sides shared the results of the Chinese PC market operations, while the acquisition by the acquirer Acer alone bear the risks and benefits.
Affected by the news, Founder Technology shares rose 5% of the day. A source revealed, Founder Technology is tackling these placements, and Acer cooperation is conducive to hp pavilion dv2 battery, hp pavilion dv7 Battery the advancement of the project.
That evening, Lenovo released the annual report, revenue grew 53%.
Acer, Founder cooperation model
Founder Group CEO Mr Lee told reporters that day, said the two sides in product development, sales channels, service and brand cooperation.
Founder of the computer system from the stores sales channels, 3C store, agents, composed of industry partners, in addition to Lenovo, the Founder Group owns the most powerful home PC sales network. Founder service network includes 30 regional service management agencies, more than 100 customer service centers, more than 300 authorized service agencies and more than 3,000 service engineers, distributed more than 240 cities nationwide. Lanci said Acer Founder more value in education, government, telecommunications and other industry resources, client resources and channels.
The Acer channels in China including Digital China, the two agency partners, Ingram Micro, as well as dozens of provincial-level agents, 100 distributors.
In the future, Acer and Founder will share in the above paragraphs and after-sales service system, Acer's products have the whole country, especially in secondary and tertiary cities, sales and service network. For the Founder, we can help Acer worldwide marketing network, our products are sold overseas.
Acer also bullish on Founder's local R & D capability and local manufacturing capacity. Founder a better understanding of the needs of local consumers, Acer in the future for products sold in China with Founder's local R & D, Founder Suzhou plant has an annual output of 6 million units PC manufacturing capacity, the Acer can save logistics costs.
Cooperation is complete, Founder brands will remain independent dell xps m1530 battery, dell xps m1730 battery. Acer good at a regional multi-brand operation, in addition to the Acer brand, but also including Gateway, Packard Bell and eMachines three major computer brands, the three brands were obtained through acquisitions.
Founder and Acer will set up a joint team to implement the plan. The two sides Dell Inspiron 9300 Battery have already started co-operation, Acer launched its first new version in the Chinese e-books LumiRead, and content of sweet potatoes with the Founder's network of cooperation.
Founder Group's PC manufacturing business go from here has been of concern to the outside world. Founder Group, respectively, including financial, medical and pharmaceutical, IT three major business areas, IT small business than the previous two. In the IT business, Founder has more focus on typesetting, digital publishing software and services business.
Lee denied the Founder PC manufacturing operations will eventually be sold to Acer's guess, he stressed: Founder PC will remain an independent property rights and brands.
The new king of new troubles
Take a second look, Acer can be described as complacency. Acer chairman JT Wang said during an interview the day: Acer as a company from China Taiwan, notebooks have been done in the global world, the next goal is the overall sales of desktop and laptop to do in the world .
70% of Acer's revenues come from notebooks, the first quarter of this year, the laptop than HP, with 19.4% share of the world's first, the revenue of 50 billion. However, the global desktop business contraction, the overall PC sales Acer ranks second in the world. Lanci, that in 2010, Acer's revenue will grow 20%, overall revenue to 20 billion -210 billion.
But let JT Wang tangle is that the Chinese dell latitude d630 battery, dell latitude d620 battery market has been very satisfactory. Acer first quarter report showed that 50% of revenue from Europe, the Middle East, Africa, 30% from Asia; 5% from China. Five years ago, Stan Shih to step down, Wang take place, the Chinese region of revenues are 8%.
The rapid rise of the mainland market, let JT Wang has a sense of urgency. JT Wang predicted that a year and a half later, China will surpass the U.S. as the world's largest PC market.
Loss of mainland China, will lose the future, to go beyond the HP to become the King PC, Wang must do something in China, Lenovo is the most powerful rival Acer.
Over the past three years, Acer in the global M & A way to attack the association attack. August 2007, Acer acquired the third largest U.S. PC maker Gateway, check Lenovo acquired IBM business expansion in the North American continent. The acquisition of Gateway, Acer is also successfully claimed from the mouth Lenovo Packard Bell, eMachines.
In Europe, North America, after the two major mature market check Lenovo, Acer began wondering emerging markets. Lanci said: In the BRIC countries, Acer's market share in Russia is the first in Brazil is the second in India is the third, are beyond the Lenovo Group, but only in China, has lagged far behind Lenovo.
Cooperation with the Founder, Wang tried to get rid of the current passive situation. Lanci said: Founder and current sales of Acer together, more than Dell, the third largest. For Acer, the third largest in mainland China has important strategic significance: China is Lenovo's backyard, the third strategy of containment from the association, affect its global operations.
The evolution of continental channel strategy
Acer founder Stan Shih in the initial planning hp pavilion dv9000 battery, hp pavilion dm3 battery, the mainland will be your rear, Shih did not think that after 20 years of twists and turns, the mainland is still entangled in the market make him the most.
Over the past decade, local manufacturers Lenovo, Founder, the rise of the same side, Acer has been in a passive position.
Stan Shih in office, its strategic focus has been on channel strategy, and its strategy based on his understanding of the Chinese market: China's only a sales value of products.
Acer 1983, the first of the mainland, because there is no right to sell the system with a national distributor, was selected four days, respectively Quanguozongdai commitment, Octopus, dell latitude e6400 battery, dell vostro 1310 battery Silver Ka, double-hui, general agent is responsible for customs clearance, collection, distribution.
Then got the right to sell Acer, began to consider removing four Quanguozongdai, a branch system. Greater China when he was general manager of Acer's Linxian Lang said that given the PC industry's profit has slipped to about 10% of the total re-established on behalf of the following two, three agents of the model will erode corporate profits, allowing companies operating unsustainable .
In 2002, Acer has in Beijing, Shenyang, Xi'an, Wuhan, Shanghai, Chengdu, Guangzhou, seven business units (ie subsidiaries), and in Beijing, Zhongshan, set up two assembly plants, the marketing and sale are classified as North China, East China Area 7. In 2003, more than 10 branches were in Jinan, Nanjing and other cities set up. November 2003, Stan Shih in for the kill, the total abolition of the four generations of the agency, replaced by Acer directly to their provincial offices and local municipal agencies, the implementation of flat channel policy.
But the cancellation of the total generation failed. In 2004, the branch began to expose problems. Acer internal sources, accounts receivable management, use of credits is not working well, sales have not increased with the increase in branch offices.
Shih until retirement, the adjustment strategy is not to leave ", adjust." The occasion of the retirement of Stan Shih was still interviewed said: Lenovo in China is not successful, due to channel strategy is not successful. This knowledge directly affects the current CEO and current chairman JT Wang Lanci.
In early 2005, Lanci became the global general manager of Acer, announced the full copy the European model, the implementation agency, to establish a "new distribution model." That in the mainland choose 2-3 Quanguozongdai, around the provincial agency through Quanguozongdai marketing, while strict distinction between asus a32-f3 battery, hp probook 4311s battery agents and distributors.
The new distribution model in Europe did not bring the same to Acer's success, five IBM ThinkPad X40 Battery years of experience in return now come to their senses: to succeed in China, not only to consider the adjustment of channel strategy, but need to understand the local policy, using local talent to develop a suitable strategy in China, the establishment of a local ecosystem characteristics.
Cooperation with the Founder, Acer escape ", adjust" cycle efforts. After 27 years, Acer has started to re-understanding of China: This is not just a sales division.
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